Installing a Facebook (or Meta) Pixel onto your Framer site is pretty straightforward but requires adding a small amount of custom code.
No worries; it is still pretty easy to install.
Prerequisites
Before you can add a Facebook pixel, you must:
- Create a Facebook pixel (or Meta pixel).
- Have a paid plan of Framer.
We can add a Facebook pixel to your site if you can check these.
How to add Facebook Pixel for the entire site
- Open Framer on the web or desktop.
- Navigate to Project Settings.
- Scroll down to the Custom Code section.
- Copy the Facebook pixel and paste it inside End of <head> tag.
- Hit publish to see the changes on the live site.
How to add Facebook Pixel for a single page
- Open Framer on the web or desktop.
- Navigate to Page Settings of the page where you want the pixel installed.
- Scroll down to the Custom Code section.
- Copy the Facebook pixel and paste it inside End of <head> tag.
- Hit publish to see the changes on the live site.
What is a Facebook pixel?
Facebook Pixel is an excellent opportunity to show your website to people who are already interested in your website. How does it do that?
Well, Facebook pixel is a way to retarget visitors by sending them a cookie that tells us that these people are interested in your website.
When they are on Facebook, they get sent new ads from your website, and since they have already visited your website, they’re more likely to engage.
This is called retargeting marketing.
Adding the Facebook pixel doesn’t affect your site in any way – the pixel is completely invisible to visitors.
Why use Facebook Pixel to boost your social media reach?
Here’s why you should consider Facebook Pixel:
- Conversion tracking: you can use the pixel to understand how effectively your ads get signups or sales.
- Remarketing: with the data collected by the Facebook pixel, you can show targeted ads to people who have already visited your website.
- Optimized ads: you can optimize your Facebook ads for specific conversion events.
We hope this article helped you with the installation of the Facebook remarketing/retargeting pixel in Framer.
What is Framer: A comprehensive guide
FAQ
- What is Facebook Pixel, and why should I use it on my Framer site?
- Facebook pixel is a small invisible image file that sets a cookie on the visitor. It enables website owners to target visitors who are more likely to engage with ads on your site on Facebook.
- Can I add Facebook Pixel to a free Framer plan, or do I need a paid plan?
- You need a paid plan to add a Facebook pixel to your Framer site. Any paid plan will work.
- Are there any privacy considerations I should know when using Facebook Pixel?
- Yes. Since the pixel collects data about website visitors, you should disclose this on the privacy policy page. Due to Europe’s GDPR laws, any website that has European visitors must let the visitor accept that data is collected about them.
- How can I confirm that my Facebook Pixel works correctly on my Framer site?
- Use the Facebook Pixel Helper (now Meta Pixel Helper) to check if your pixel is implemented correctly. You can also check the Facebook Events Manager for activity.
- Can I track conversions on specific pages of my Framer site using Facebook Pixel?
- Yes, you can track conversions on specific pages of your Framer site using Facebook Pixel. Customizing the Pixel’s event codes allows you to monitor specific actions like form submissions or purchases on designated pages.
- What should I do if my Facebook Pixel isn’t showing data?
- How does Facebook Pixel integration impact my site’s loading speed?
- The Facebook Pixel is designed to have minimal impact on your site’s loading speed. The pixel is loaded asynchronous, which means it loads in parallel with other elements on your page.
- Are there any limitations to the data Facebook Pixel can track on a Framer site?
- The Facebook pixel is excellent at capturing form submissions, clicks, and page views but is limited to tracking passive user behaviors, non-standard user interactions, and users across subdomains.
- Can I use Facebook Pixel to re-target ads to my site visitors?
- Yes, you can use Facebook Pixel to re-target ads to your site visitors. By collecting data on user interactions with your website, Facebook Pixel enables you to create custom audiences based on specific behaviors, such as visiting certain pages or performing certain actions.